IMPORTANCE OF STRATEGIC COMMUNICATION, PERCEPTION MANAGEMENT AND NARRATIVE FOR NATIONAL SECURITY AND MILITARY OPERATIONS – 8 SEP 2021

General Ehsan Ul Haq, Nishan-e-Imtiaz (Military) (Retired) educated the student officers on significance and relevance of strategic communication, perception management and narrative building in national security matrix. After explaining the conceptual contours and historical context, he dilated upon the importance of national narrative in contemporary environment and its role in promoting national purpose, interests and objectives. Thereafter, he highlighted certain key requirements and challenges in developing national narrative with relevant examples. He also explained the significance and impact of information operations and narrative on conduct of military operations. In the end, he deliberated upon the role and responsibility of the state, media (including social media) and civil society in formulation of national narrative and promoting positive perception. Talk was followed by and interactive Questions and Answers session.